AS DIRECTOR OF MEDIA AND CONTENT STRATEGY AT CLÉ DE PEAU BEAUTÉ FROM 2019 THROUGH 2022, I LED THE IDEATION, DEVELOPMENT, AND IMPLEMENTATION OF CONTENT AND PLATFORM STRATEGIES ACROSS FUNNELS FOR NEW PRODUCT LAUNCHES, KEY SELLING MOMENTS, AND EVERGREEN ACTIVATIONS TO MAXIMIZE ENGAGEMENT, LOYALTY, AND REVENUE.
DURING MY THREE-AND-A-HALF TENURE, CLÉ DE PEAU BEAUTÉ EXPERIENCED +40% YEAR-OVER-YEAR REGIONAL GROWTH, INCLUDING +160% ENGAGEMENT AND +70% CONSUMER ACQUISITION. THIS MOMENTUM WAS BOLSTERED BY NORTH AMERICAN-LED INITIATIVES, INCLUDING A GLOBAL BRAND STORY AND DIGITAL CONTENT REFRESH, AND A VIRAL TIKTOK CAMPAIGN LAUNCH.
