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I HAVE EXTENSIVE EXPERIENCE IN DIGITAL MARKETING AND CONTENT STRATEGY, WITH A PROVEN TRACK RECORD OF DRIVING BRAND GROWTH, LEADING TEAMS, AND INCREASING REVENUE. MY EXPERTISE IN MEDIA ENSURES IMPACTFUL CAMPAIGNS THAT CONNECT WITH THE AUDIENCE ACROSS TOUCHPOINTS. I TAKE PLEASURE IN INNOVATING, FORGING CONNECTIONS, AND GUIDING OTHERS. I HAVE A TALENT FOR SEEING THE BIG PICTURE THROUGH A PERFORMANCE LENS.

MY CURRENT ROLE IS DIGITAL MARKETING LEAD AT A GLOBAL NONPROFIT.

THROUGH 2022, I SERVED AS DIRECTOR OF MEDIA & CONTENT STRATEGY ON SHISEIDO'S ULTRA-PRESTIGE COLLECTION, A NEW ROLE WITHIN THE ORGANIZATION. AT CLÉ DE PEAU BEAUTÉ, JAPAN'S TOP LUXURY BEAUTY BRAND, I LED A GLOBAL BRAND STORY, SOCIAL MEDIA, AND CONTENT REFRESH AND AMPLIFICATION. MY RESPONSIBILITIES INCLUDED IDEATING, DEVELOPING, AND IMPLEMENTING MARKETING STRATEGIES ACROSS CHANNELS AND FUNNELS FOR NEW PRODUCT LAUNCHES, KEY SELLING MOMENTS, AND EVERGREEN ACTIVATIONS.

DURING MY THREE-AND-A-HALF-YEAR TENURE AT CLÉ DE PEAU BEAUTÉ, THE BRAND EXPERIENCED +40% BUSINESS GROWTH (IN THE AMERICAS) AND 70% NEW CONSUMER ACQUISITION. IT ALSO HELD THE HIGHEST CONTENT PERFORMANCE AND CONVERSION METRICS ACROSS SHISEIDO’S BRAND PORTFOLIO. KEY INITIATIVES INCLUDED 2020'S SKIN INTELLIGENCE WITH VOGUE, 2021'S SUPREME SKINCARE INNOVATION, AND 2022'S VIRAL MARTHA STEWART TIKTOK LAUNCH. THE THIRST-TRAP CAMPAIGN, WHICH I DEVELOPED, WAS FEATURED IN THE NEW YORK TIMES AND EARNED OVER 7 BILLION IMPRESSIONS.

IN 2017, I ACCEPTED A NEWLY-CREATED POSITION AS DIRECTOR OF BRAND CONTENT FOR J.JILL, A WOMEN'S RETAILER. I DEVELOPED AND LED THE OMNI-CHANNEL CONTENT STRATEGY AND MESSAGING FOR MONTHLY PRODUCTS AND SEASONAL RETAIL. UNDER MY DIRECTION, VIDEO CONTENT GREW BY +184%, ORGANIC SOCIAL MEDIA ENGAGEMENT +80%, SOCIAL FAN GROWTH +23%, AND SOCIAL REVENUE BY +20%.

FROM 2014 THROUGH 2017, I WORKED AS A CREATIVE AT VAYNERMEDIA. I WORKED ON SOCIAL MEDIA CAMPAIGNS FOR DAVID'S BRIDAL, UNILEVER (DOVE, DM+C, AXE, KNORR), MONDOLEZ (RITZ, GREEN & BLACK'S), AND COUNTLESS LUXURY AND CPG PITCHES FOR FACEBOOK, INSTAGRAM, SNAPCHAT, VINE, PINTEREST, YOUTUBE, TWITTER, AND STELLER. I ALSO WORKED ON EXPERIENTIAL CAMPAIGNS FOR CARTIER, COACH, AND HEINEKEN.

IN 2010, AFTER RECEIVING A MASTER'S DEGREE FROM NYU, I LAUNCHED THE NOMAD-CHIC BLOG. THE SITE FEATURES ORIGINAL CONTENT CREATED BY INFLUENCERS, INFORMED BY AND CURATED THROUGH THE LENS OF GLOBAL CULTURE. ART, BEAUTY, CELEBRITY, DESIGN, STYLE, LITERATURE, FILM, AND MUSIC ARE CELEBRATED. NOMAD-CHIC INCLUDED E-COMMERCE AND AFFILIATE PROGRAMS AND WAS ACTIVE ON SOCIAL PLATFORMS THROUGH 2017.

I SPENT THE "AUGHTS" IN MEDIA ROLES, INCLUDING TWO YEARS AS A FASHION ASSOCIATE AT VOGUE, WHERE I GAINED EXPERIENCE IN STYLISH BRANDED CONTENT PRODUCTION. I ALSO WORKED WITH TEEN VOGUE, GLAMOUR, COSMOPOLITAN, MARIE CLAIRE, SEVENTEEN, AND W. AS A PASSIONATE, CURIOUS, AND NIMBLE EDITOR WITH EXCEPTIONAL CULTURAL FLUENCY, I DEVELOPED, LED, AND MANAGED HIGH-PERFORMING STORYTELLING, HIGHLIGHTING LUXURY AND LEGACY FASHION BRANDS AND EMERGING TRENDS. I WAS RECOGNIZED AS AN INNOVATOR WITH A TALENT FOR LEADING AND LAUNCHING SPECIAL ISSUES SUCH AS YOUR PROM, COSMO STYLE, VIBE VIXEN, AND INSTYLE'S ANNUAL GIFT GUIDE.

I GRADUATED FROM BROWN UNIVERSITY WITH AN HONORS DEGREE IN MODERN CULTURE & MEDIA AND AN AWARD-WINNING THESIS IN SEMIOTICS, INCLUDING A FIRST-OF-ITS-KIND CUSTOM WEBSITE BLOG.

DIANA.OBERLANDER@ME.COM